Content Calls

Including Licensed Retailers in OCS Editorial Content

This curatorial process is designed to provide fair and equal opportunities for Licensed Retailers (LRs) to be featured in OCS consumer-focused content. It offers LRs the opportunity for inclusion in our monthly editorial calendar (which supplements our five main yearly events). ​​​

Including a wide range of LRs in OCS content not only makes it richer but also provides the diverse viewpoints needed to tell the full story of cannabis in Ontario. This is a valuable opportunity for LRs to join the conversation and help educate consumers about their brands.

How to Participate

The OCS will post quarterly open calls for submissions. Licensed Retailers can opt in to a pool to be considered for inclusion in our monthly content within the quarter. ​Each call is posted three months out from the first month of inclusion (see calendar below) and will outline set editorial themes for the quarter. ​

Licensed Retailers must submit a form before the call deadline and provide the following information:

  • Details about the store(s) you’d like to feature​
  • Timing: Is there a specific month within the quarter you’d like to be featured?​​
  • Rationale as to why you want to feature this store now (e.g., is it new, are there seasonal events or is it timely in some way?)
  • Confirmation that you can provide requested assets (e.g., imagery, access to experts for quotes) ​​
  • Confirmation that you can provide opportunities to link to content on OCS

Note: Stores featured in the previous quarter are not eligible for submission in the subsequent quarter.

Upcoming Calls for Content

You may submit multiple entries if you wish to be considered for more than one month. But brands will be featured in content a maximum of once per quarter, if selected. Our goal is to include a range of LRs, so inclusion will be spread out as much as possible throughout the year.

Note: All timing and departments are subject to change at the discretion of the OCS marketing team.

There are no open calls at this time. The next call opens October 1, 2020.